#IAMWHOLE & BREWDOG

IT’S TIME TO GIVE AF

BrewDog and #IAMWHOLE team up again in 2023

How good are you at opening up? How good are you at opening up a can of beer or two? If you’re better at the latter, it’s time to change things up.

We’re partnering again with BrewDog, the company that disrupted the brewing industry, to encourage people to open up over an alcohol-free beer. Last January we launched SAD AF together. A 0.5% marshmallow pale ale named to raise awareness of Seasonal Affective Disorder.

This year we’re going bigger, with our ‘It’s Time To Give AF’ partnership. We’ll be spreading the word on the importance of speaking up about how you’re feeling with our ‘It’s Time to Give AF’ Punk AF 4 packs. Grab some great beer. Visit a mate. Find out how they are. Really give AF.

MENTAL HEALTH TIPS

It’s not always easy to talk about our mental health…Here are some tips to help get help the conversation going.

TIME & PLACE

If you’re nervous to talk about your mental health, or checking in on a friend, it’s a good idea to find somewhere you feel comfortable. Whether this be at a BrewDog bar, at a café or at home, you’ll probably be more confident opening up if you’re somewhere which feels safe.

COMMUNICATION

You might not yet feel comfortable talking about your mental health in person – and that’s okay. If a face-to-face chat fills you with dread, you might find it easier talking over the phone, writing it down on paper or texting. There’s no right or wrong way to talk about your mental health.

LISTEN & UNDERSTAND

If someone is talking to you about their mental health, a good tip is to sit back and listen. Really listen. Feeling understood can make a huge difference. Likewise, if you’re talking about your own mental health, try to open up to someone who you know will give you the time and space to be honest about your feelings.

BE YOURSELF

It might feel a little uncomfortable opening up about your mental wellbeing, if it’s something you don’t normally do. Be patient with yourself and know that it is healthy and normal to talk about your mental health. You can do this.

BREWDOG MENTAL

HEALTH FIRST AIDERS

Part of BrewDog’s commitment to positive mental health involves training Mental Health First Aiders. So far, BrewDog has 149 trained crew across the globe who meet on a monthly basis to refresh knowledge, discuss best practice, receive support and guidance and come together as a community. The MHFA support our crew on the ground, help launch campaigns and promote initiatives and reduce the stigma around mental health. The MHFA are given guidance and resources on having positive mental health conversations, safeguarding people, watching out for signs ad symptoms that people aren’t well. They are given documents for use in mental health related absences as well as wellness action plan templates and BrewDog’s people team are there to support all the MHFA any time.

OUR MENTAL HEALTH RESEARCH

In early 2022, #IAMWHOLE & BrewDog joined forces to launch SAD AF, an alcohol-free beer brewed to raise funds for mental health awareness research. The results of this research were shocking.