OUR MISSION

#IAMWHOLE is an award winning mental health campaign founded by SPIRIT STUDIOS and JORDAN STEPHENS aimed at young people, encouraging them to speak out, seek help, get support and change the stats

LATEST CAMPAIGN

SAD AF

Brewdog x #IAMWHOLE

#IAMWHOLE partnered with Brewdog, the company that disrupted the brewing industry, to release their first collaboration beer SAD AF, an alcohol-free beer that kickstarted a programme of mental health awareness activities and research during January and beyond. Our campaign aims to highlight the disparages surrounding men’s mental health and the reasons why they often find themselves suffering in silence.

#IAMWHOLE OUR WORK

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MUSIC 4 MENTAL HEALTH

In November 2018, we held our first ever MUSIC 4 MENTAL HEALTH event with The CALMzone, The Mix, and YMCA at the Roundhouse, London. Artists that performed included Ed Sheeran, Anne-Marie, James Arthur, Ella Eyre and Olly Murs, plus a host of incredible special guests.

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Event

#IAMWHOLE x Lush Digital Detox Day

Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices. The campaign is a collaboration between LUSH, Zoe Sugg, and #IAMWHOLE. We asked everyone to step away from their devices for an entire 24 hours and sold the ‘IRL’ LUSH bath bomb to raise funds for global grassroots charities.

CampaignEventProduct

#IAMWHOLE x Lush Digital Detox Day

Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices. The campaign is a collaboration between LUSH, Zoe Sugg, and #IAMWHOLE. We asked everyone to step away from their devices for an entire 24 hours and sold the ‘IRL’ LUSH bath bomb to raise funds for global grassroots charities.

CampaignEventProduct

#IAMWHOLE WHOLE HOUR

On the 10th October 2018, YMCA and #IAMWHOLE launched a movement that encouraged people to take an hour out of their day to do something to support their mental wellbeing. In 2019, we are continued our partnership and pledged a #WHOLEHOUR to our mental wellbeing.

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Event

The Whole Truth channel 4

Jordan Stephens hosts a groundbreaking conversation about mental health, music and systemic racism to mark World Mental Health Day 2020, featuring some of today’s most exciting Black British artists including Arlo Parks, Che Lingo and Kojey Radical.

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Campaign

#IAMWHOLE X Original Penguin

As part of Original Penguin’s New Original partnership, our #IAMWHOLE co-creator, Jordan Stephens, produced 50 limited edition Original Penguin x #IAMWHOLE t-shirts and a short film to help spread a positive message about mental health.

CampaignProduct

#IAMWHOLE x NECTARA Whole Nights Sleep

Nectar Sleep joined forces with #IAMWHOLE to create a limited edition pillow that helps you get a Whole Night’s Sleep. The partnership aimed to highlight the link between sleep and positive mental health, offering practical tips.

CampaignProduct

#IAMWHOLE x NECTARA Whole Nights Sleep

Nectar Sleep joined forces with #IAMWHOLE to create a limited edition pillow that helps you get a Whole Night’s Sleep. The partnership aimed to highlight the link between sleep and positive mental health, offering practical tips.

CampaignProduct

The Whole Truth PODCAST

Jordan Stephens, one half of pop duo Rizzle Kicks, fronts this frank podcast that aims to open up a mental health conversation with a wider, younger audience. The first episode features fellow musician and mental health advocate Professor Green with subsequent episodes covering a wide range of issues.

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Podcast