OUR MISSION

#IAMWHOLE is an award winning mental health campaign founded by SPIRIT STUDIOS and JORDAN STEPHENS aimed at young people, encouraging them to speak out, seek help, get support and change the stats

LATEST CAMPAIGN

IT’S TIME

TO GIVE AF

We’ve partnered with BrewDog to launch our ‘It’s Time To Give AF’ partnership. We’re spreading the word on the importance of speaking up about how you’re feeling with our ‘It’s Time to Give AF’ Punk AF 4 packs. Grab some great beer. Visit a mate. Find out how they are. Really give AF.

#IAMWHOLE OUR WORK

Roll over or tap the images below to find out more

DIGITAL DETOX DAY 2022

#IAMWHOLE launched Digital Detox Day for the third year running, with 2022’s focus being social media induced Social Anxiety. We looked at how this related to Overthinking, FOMO, Online Dating and Social VS Reality.

CampaignEventProduct

#IAMWHOLE WHOLE HOUR

On the 10th October 2018, YMCA and #IAMWHOLE launched a movement that encouraged people to take an hour out of their day to do something to support their mental wellbeing. In 2019, we are continued our partnership and pledged a #WHOLEHOUR to our mental wellbeing.

Watch now

Event

The Whole Truth channel 4

Jordan Stephens hosts a groundbreaking conversation about mental health, music and systemic racism to mark World Mental Health Day 2020, featuring some of today’s most exciting Black British artists including Arlo Parks, Che Lingo and Kojey Radical.

Watch now

Campaign

#IAMWHOLE X Original Penguin

As part of Original Penguin’s New Original partnership, our #IAMWHOLE co-creator, Jordan Stephens, produced 50 limited edition Original Penguin x #IAMWHOLE t-shirts and a short film to help spread a positive message about mental health.

CampaignProduct

#IAMWHOLE x NECTAR Whole Nights Sleep

Nectar Sleep joined forces with #IAMWHOLE to create a limited edition pillow that helps you get a Whole Night’s Sleep. The partnership aimed to highlight the link between sleep and positive mental health, offering practical tips.

CampaignProduct

#IAMWHOLE x NECTAR Whole Nights Sleep

Nectar Sleep joined forces with #IAMWHOLE to create a limited edition pillow that helps you get a Whole Night’s Sleep. The partnership aimed to highlight the link between sleep and positive mental health, offering practical tips.

CampaignProduct

SAD AF BREWDOG X #IAMWHOLE

#IAMWHOLE partnered with Brewdog, the company that disrupted the brewing industry, to release their first collaboration beer SAD AF, an alcohol-free beer that kickstarted a programme of mental health awareness activities and research during January and beyond. Our campaign aimed to highlight the disparages surrounding men’s mental health and the reasons why they often find themselves suffering in silence.

CampaignProduct