#IAMGANZ & BRAUCHHUND

IT’S TIME TO GIVE AF

BrewDog and #IAMWHOLE team up again in 2023

How good are you at opening up? How good are you at opening up a can of beer or two? If you’re better at the latter, it’s time to change things up.

We’re partnering again with BrewDog, the company that disrupted the brewing industry, to encourage people to open up over an alcohol-free beer. Last January we launched SAD AF together. A 0.5% marshmallow pale ale named to raise awareness of Seasonal Affective Disorder.

This year we’re going bigger, with our ‘It’s Time To Give AF’ partnership. We’ll be spreading the word on the importance of speaking up about how you’re feeling with our ‘It’s Time to Give AF’ Punk AF 4 packs. Grab some great beer. Visit a mate. Find out how they are. Really give AF.

MENTAL HEALTH TIPS

It’s not always easy to talk about our mental health…Here are some tips to help get help the conversation going.

TIME & PLACE

If you’re nervous to talk about your mental health, or checking in on a friend, it’s a good idea to find somewhere you feel comfortable. Whether this be at a BrewDog bar, at a café or at home, you’ll probably be more confident opening up if you’re somewhere which feels safe.

COMMUNICATION

You might not yet feel comfortable talking about your mental health in person – and that’s okay. If a face-to-face chat fills you with dread, you might find it easier talking over the phone, writing it down on paper or texting. There’s no right or wrong way to talk about your mental health.

LISTEN & UNDERSTAND

If someone is talking to you about their mental health, a good tip is to sit back and listen. Really listen. Feeling understood can make a huge difference. Likewise, if you’re talking about your own mental health, try to open up to someone who you know will give you the time and space to be honest about your feelings.

BE YOURSELF

It might feel a little uncomfortable opening up about your mental wellbeing, if it’s something you don’t normally do. Be patient with yourself and know that it is healthy and normal to talk about your mental health. You can do this.

BREWDOG MENTAL

GESUNDHEIT ERSTE HILFE

Ein Teil des Engagements von BrewDog für eine positive psychische Gesundheit umfasst die Ausbildung von Ersthelfern für psychische Gesundheit. Bisher hat BrewDog 149 geschulte Mitarbeiter auf der ganzen Welt, die sich monatlich treffen, um ihr Wissen aufzufrischen, Best Practices zu diskutieren, Unterstützung und Anleitung zu erhalten und als Gemeinschaft zusammenzukommen. Die MHFA unterstützt unsere Crew vor Ort, hilft beim Start von Kampagnen und fördert Initiativen und reduziert die Stigmatisierung der psychischen Gesundheit. Die MHFA erhalten Anleitung und Ressourcen, um positive Gespräche über psychische Gesundheit zu führen, Menschen zu schützen und auf Anzeichen und Symptome zu achten, die darauf hindeuten, dass es Menschen nicht gut geht. Sie erhalten Dokumente zur Verwendung bei Abwesenheiten im Zusammenhang mit psychischer Gesundheit sowie Vorlagen für Wellness-Aktionspläne, und das People-Team von BrewDog steht jederzeit zur Verfügung, um die gesamte MHFA zu unterstützen.

OUR MENTAL HEALTH RESEARCH

In early 2022, #IAMWHOLE & BrewDog joined forces to launch SAD AF, an alcohol-free beer brewed to raise funds for mental health awareness research. The results of this research were shocking.